黄田一
ECD/执行创意总监
上海睿狮广告

种种证据表明,在这个行业里,作为一个变革推手,来自新加坡的黄田一有一种超人的能力把可能变成不可能。

出现问题的麦肯和Batey借由他实现华丽的转身,作为广告代理的大师级管理者,他的声望也更加巩固。

田一的好脾气和自在的行为举止给人一种错觉,掩盖了他钢铁般的意志,这跟他从洛杉矶奥蒂斯艺术设计学院一个跟广告无关的专业毕业不无关系,一路艰辛,慢慢修炼至今。障碍只会让他更开心,他的坚持在1996年带给他新加坡创意奖最佳新美术指导的荣誉,随后他囊括了全球、区域性以及本土等各种创意奖项。

他从未停止和现状抗争,现在的田一已经接受了一个十分费力的挑战,就是把中国的广告带上世界的舞台。
“Arguably one of the best change agents in the business, Singapore-born Ng Tian It has this uncanny ability to make the impossible possible.

The meteoric turnaround of ailing brands like McCann Erickson and Batey has cemented his reputation as a master steward of agencies engulfed in rocky seas.

Tian It’s amiable and relaxed demeanour belies a steely resolve and resilience honed from the day he graduated from Otis College of Art and Design in Los Angeles with a degree that had nothing to do with advertising. Unfazed by the handicap, he went on to become the Best New Art Director in the Singapore Creative Circle Awards 1996 and winner of all coveted international, regional and local creative awards soon after.

Never one to contend with status quo, Tian It has now embarked on the herculean challenge of bringing China advertising to the world stage.”